2020 Sport Industry TT Conference

2020 Sport Industry TT Conference

Change your mindset if Trinidad and Tobago intends to be serious about tapping into the opportunities on offer in the US $600 billion global sports industry.

Read more: T&T Olympic Committee encourages the spirit of entrepreneurship at Sport IndustryTT Conference

Muhammad Ali, Usain Bolt, Pele, Billie Jean King, Michael Jordan, Nadia Comaneci, Diego Maradona, Serena Williams, Tiger Woods, and Brian Lara—all capture the power of the sports industry and their abilities to entertain and excite us. But behind the super stardom is a business and a tremendous opportunity for entrepreneurs to create a name for themselves, whether they are sports figures or not.

Read more: What sports can teach us about entrepreneurship

There is money to be made in sport, from the individual, administrative and commercial levels, and it starts with viewing sport as more than just a game.

Read more: Sport can make money

FORMER professional basketballer Kibwe Trim believes for sport to develop in TT three aspects must be taken seriously – mindset, preparation and branding.

Read more: Ex-pro basketballer talks sport development in TT